IPTV Broadcast Production & Post Content Show Highlights Mobile TV Out-of-Home Media

Few could argue with the fact of the five blind men and the is invested, what the return on that the NAB Show is the place elephant. Each vendor had a investment is and how you bring to be for anyone interested in unique, specific insight. Natu- your operating expenses down seeing firsthand the hottest rally, each tended to make pre- as an organization,” said Jeff technology trends in the media dictions through the lens of his Rosica, senior VP of Thomson’s industry. But narrowing that company’s industry focus. Grass Valley (Booth SL106) field down to the very hottest But while the specifics of division. “There will be a focus technology trend – especially their answers differed, their pre- from people on how they deploy before the show even begins – dictions revealed a larger, more capital and what the ROI is on is a futile task. Unanticipated common technology theme that capital investment.” events and surprise technology that promises to dominate the For instance, technologies announcements can make the show, namely, how technology like grass Valley’s Ignite and predictions of even seasoned can be leveraged to increase Ross Video’s Overdrive are be-prognosticators irrelevant. productivity, elevate efficiency ing employed at stations to reas-

A far more productive – and and produce cost savings to sign personnel from the control safer – task is getting a grip on respond to today’s challenging room to other productive tasks. a small basketful of hot technol- economic climate. According to Brad Rochon, ogy trends likely to dominate the Overdrive marketing manager show and influence the industry economy and at Ross Video (Booth SU1807), in the coming year. Turning to technology even large to mid-sized stations about a dozen leading technol- At the NAB Show, expect to see have begun running newscasts ogy vendors for their insight into a much greater emphasis on with one Overdrive operator. the hot technologies seemed technology that pays in the form “One group was able to save 17 like a better strategy than most of increased revenue, reduced salaries (with Overdrive),” said others to build the list. operating costs, lower prices or Jeff Moore, executive VP sales

Asking these vendors a a combination of all three. and marketing at Ross. “They single simple question, “What “I think we were already created 17 new jobs in other do you expect to be the most facing challenges in broadcast areas of the operation, such as important technologies at the and the media space, but I think new media.”

NAB Show?” yielded varied the economic situation has giving stations the chance to individual responses. doing so further emphasized the need reassess personnel resources was reminiscent of the fable to look mostly at how capital and assign employees to tasks

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